The Little Girl’s Guide to Entrepreneurship is all substance and no fluff, serving as the perennial insider's reference guide about what all entrepreneurs and startups need to know about business. With a focus on small business owners and startups, this book can not only change your business, but also change your life. (Scroll down to read more...)
Available Now on Casauri Click Here to Order !
Designed to help all girls, women, little boys, men, – people - from the Millennial Entrepreneur to the Baby Boomer Entrepreneur. For those embarking on the entrepreneurial journey, The Little Girl’s Guide to Entrepreneurship provides inspiration, guidance, and a startup checklist to start and grow an entrepreneurial venture. It is the goal of this book to make it easier for someone to better understand, and eventually decide, whether being an entrepreneur is an option worthy of further pursuit, and to know the right questions to ask. It is often said: “If I knew then what I know now….” well, now you will know.
This book is over five years in the making and written by Casauri's
Founder Emily McHugh from experiences gained in over fifteen years as an
combination of autobiography and lessons learned in entrepreneurship, Author Emily McHugh takes you on a journey starting with the seeds of
entrepreneurship that were planted at an early age on a farm in Jamaica to
the founding of her award-winning design company Casauri. Casauri
started as a class project in Columbia Business School to design stylish
laptop bags for women and went on to become the first laptop case sold
at the Museum of Modern Art (MoMA) Design Store in New York and Tokyo.
Emily distills the essence of entrepreneurship in its purest form and
reveals insights from hard won lessons and experiences that can save new
and seasoned entrepreneurs time and money. She expertly highlights the
keys to business success and provides tangible examples from how to
price your product to knowing how to be profitable. This book will add
value from the classroom to the boardroom and is written to enlighten
and inform on the key factors of the entrepreneurial mindset.
The art of negotiation, brand building, setting benchmarks, and break even and ratio analysis, as well as insights on selecting
a manufacturer, to prioritizing opportunities, are among the topics
detailed in this book. In addition, The Little Girls' Guide to Entrepreneurship highlights what it truly takes to become a
successful entrepreneur - at any age. This is a timely book that speaks
to the core of what people need to know who are considering starting a
business or who are already in business and need a new perspective.
The Little Girl's Guide to Entrepreneurship now on Casauri and Amazon Click Here to Order (we look forward to getting your feedback in your book review)!
About Author: Emily McHugh is a seasoned entrepreneur, dynamic educator, experienced international trade advisor, and accomplished violinist. She is the founder of Casauri, an award-winning travel and tech accessories design company, which she started from her MBA class project.
Emily was born in England, grew up in Jamaica, and New Jersey. She is an alumna of Swarthmore College and Columbia University. She has lived in six countries, speaks three languages, and currently resides in Florida.
Connect with Emily on Instagram
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